Vista Um International has launched wood glue in Mozambique under its own registered brand name: VISTAPLEX.
The idea is to compete with existing brands in the market i.e. Fevicol, woodfix etc and gain 25% market share initially and later on growing it.his Due to its long-term potential, we chose this product. It has been sourced from a reputable manufacturer, who is aggressive in its strategy to gain market share in African markets.
Changing the mindset of locals and making them buy a new product is always challenging, especially in Africa. It is tough in the beginning always, but in near future, it defiantly will become an advantage when consumers start accepting the product. Team Vista is putting efforts in marketing and promotional activities to make it a success.
Mr. Kanhaiya, Marketing Manager – Maputo can be seen promoting our glue in Maputo and upcountry among carpenters/shopkeepers and construction companies.
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