
Vista International
Ltd, Nigeria, decided to venture into Ball Point Pen Manufacturing and
Marketing -PAN Nigeria. Pen Production planned to start from November
2019 with an installed production capacity of 6 Million Pens Per Month.
Pen
Manufacturing is seen as an opportunity to add on the offering of Back to
School Segment and boost VISTA Brand in Nigeria.
Vista will
launch three categories of Ball Point Pens Models positioned to target Premium,
Middle and Economical Category.
- Vista
Dollar: Round Shape-Economical - Vista Maxx: Hexagonal Shape- Middle
- Vista Trio: Triangular Shape-Premium
In
Nigeria Pen Manufacturing Market is estimated to be 50 Million Pens on Monthly
basis and Vista plan to capture 10% of the Total Market in the First Year of Operation.
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